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Misinformation & disinformation in health and pharma 

Continuously Updated feed of global Incidents

Misinformation & disinformation have become critical threats in the health and pharma industry, where false narratives don’t just cause financial damage or public unrest—they put lives at risk. Medical conspiracy theories, impersonation of health officials, and false claims about drug efficacy or safety erode trust in healthcare systems and lead to real-world harm. Coordinated campaigns can spread panic, discourage treatment, or manipulate markets with fake drug recalls and patient data leaks. Brinker works with health organizations, pharmaceutical companies, and regulators to detect and counter these threats, safeguarding public health in an era where misinformation spreads faster than the truth.

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  • Medical Conspiracy Theories

  • Health officials impersonation 

  • False Efficacy Claims

  • False Health incidences 

  • Drug Recall Misinformin 

  • Patient Data Leaks 

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Monitoring Misinformation and Disinformation in Health & Pharma

March 2025

How Dangerous Misinformation Is Fueling a Measles Comeback

A recent Measles outbreak in West Texas has already led to over 200 cases and the first U.S. measles death in a decade. The fear fueling this crisis stems from long-debunked claims, like the fraudulent 1998 study falsely linking vaccines to autism. Social media amplifies this misinformation, eroding public trust and putting children at risk. As vaccination rates drop, hospitals fill up, preventable diseases spread, and the consequences turn deadly.

February 2024

Influencers Exploit Health Fears to Promote Dubious Medical Tests

Misinformation is turning social media into a dangerous marketplace for unproven health tests. A new study reveals that influencers are using fear-based tactics to promote medical screenings with little scientific backing. Out of 982 analyzed posts on Instagram and TikTok, 87% exaggerated the benefits, while fewer than 15% disclosed potential risks. This unchecked misinformation fuels anxiety, unnecessary medical procedures, and financial exploitation—leaving public health at risk.

January 2025

2024's Largest Healthcare Data Breaches

In 2024, the healthcare sector faced unprecedented data breaches, compromising sensitive information of millions. Notably, Change Healthcare experienced a massive ransomware attack affecting approximately 100 million individuals, marking it as the largest healthcare data breach to date. This surge in cyberattacks underscores the critical need for enhanced cybersecurity measures within the healthcare industry.​

July 2024

Combating the Surge of Health Misinformation: Psychological Strategies and Challenges

The proliferation of health misinformation, exacerbated during the COVID-19 pandemic, continues to pose significant threats to public health. Falsehoods about treatments and preventive measures have led to confusion and premature deaths. Despite the growing threat, social media platforms have struggled to effectively police misinformation. Psychologists are actively researching the spread of false information, identifying vulnerable populations, and developing interventions to counteract the "infodemic." Strategies include debunking myths, promoting accurate information through trusted sources, and enhancing public resilience to misinformation through "prebunking" techniques.

March 2024

Scammers Impersonating State Regulators to Exploit Physicians

A sophisticated fraud ring is targeting physicians by impersonating state regulators, including the Washington Medical Commission and the Department of Health. These scammers use official-looking communications and personal information to create a sense of urgency, coercing victims into providing money or sensitive data. Such deceptive tactics not only cause financial loss but also erode trust in legitimate regulatory bodies.

July 2022

The Dangerous Spread of Cancer Misinformation on Social Media

Social media platforms are rife with cancer treatment misinformation, posing significant risks to public health. A study analyzing 200 popular articles on common cancers found that 32.5% contained misinformation, and 30.5% included harmful information. Alarmingly, articles with misinformation garnered higher engagement, highlighting the urgent need for accurate information dissemination to protect patients from potentially dangerous advice.

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